Tone and Voice

While all communication should be clear, concise and well-written, the tone of voice for both internal and external communications should be a direct reflection of our brand personality.

Brand Personality

  • Encouraging
  • Progressive
  • Non-judgmental
  • Authentic
  • Optimistic
  • Nurturing

Still unsure? We’re happy to help.

We get it. It’s a lot of information to soak in. Reach out—that’s what we’re here for. It takes us all to maintain the brand our students know and love.

Writers Style Guide

Business correspondence, PowerPoint presentations, emails or any publication done on behalf of the college should be written in a style that is simple, friendly and understandable. Presenting a consistent style of communication when addressing students, colleagues and the community reinforces the fact that we are speaking on behalf of the college.


  • Follow the guidelines of the Associated Press; reference our Style Guide for Writers for a listing of words unique to education
  • Avoid jargon—use simple, clear language that the reader would quickly recognize
  • Be brief—whenever possible, keep letters to a single page
  • Always provide contact information
  • To ensure accuracy, have someone proofread your work before sending it out