Be/Become
Ad Campaign
Valencia College has created an exciting advertising campaign that refreshes our marketing with new messages, new faces, and a new attitude. We call it the Be/Become campaign, and it’s about letting future students know they have what it takes to be a Puma, while Valencia College offers everything they need to become a success.
Be/Become Campaign.
As with all of our marketing, Valencia College has taken an inclusive approach to the creation of this campaign, demonstrating that Pumas come from all backgrounds and walks of life. We are delighted that so many Puma faculty, students, and families willingly volunteered to portray the many facets of the Valencia College community. They are our models, but they’re also the reason we do what we do. Thanks to everyone who participated. We hope you’re as proud of this work as we are.
We created a multichannel ad campaign to address the real, current emotional motivators for older students looking for training, traditional students who doubt their capabilities and parents who have an outsized voice in education decisions.
Be accepted. Become exceptional.
Be who you are. Become everything you hope to be. Feel free to realize you are enough — and your dreams are real possibilities. That’s when the journey can begin. And it starts at Valencia College, where your potential and your strengths will open up a world of opportunity. Along this journey, Valencia College will support you every step of the way as you succeed in your pursuit of being and becoming.
Examples
Commercials
View all campaign videos on the YouTube Playlist. Visit YouTube Playlist
Radio and Internet Radio
2023 Component
Valencia College Playlist Player - 2024 (BETA)
2021 Radio Ad - Kaltura playlist
Billboards
Credit
Digital
ENGLISH
CREDIT Print Ad: Orlando Times
AST Print Ad: Poinciana Pioneer
SPANISH
CEL Print Ad: Osceola Star
CEL Print Ad: La Prensa
CREDIT Print Ad: Osceola Star