Sub-brand Logos
Sub-brand Logos complement the primary logo, creating a sense of unity across departments and the college.
Sub-brand Logos identify a unit—department, office or cluster—within Valencia College. Complementing the primary logo, Sub-brand Logos offer the flexibility for units to represent themselves as part of the college. The hierarchy of the sub-brand logo is [unit] [sub-unit]. We find they work well together, so please don’t break them up.
And while ampersands ("&”) are great for decor, they’re not part of our brand style. You can help keep this consistent across the college by spelling out “and” in all cases.
Sub-brand Logo
The Sub-brand Logo may take the place of the primary logo (in many instances).
If you’re looking for a Sub-brand Logo, take a look at the list on this page. Didn’t find your sub-brand logo in the list? Reach out and we’ll create one for you.
Breakdown of the Sub-brand logo
| Primary Logo |  |
|---|---|
| + | + |
| Unit Identifier |  |
| = | = |
| Sub-brand Logo |  |
Sub-brand Logo with Sub-unit
Breakdown of Sub-brand logo with Sub-unit
| Sub-brand Logo | |
|---|---|
| + | + |
| Sub-unit Identifier |  |
| = | = |
| Sub-brand logo with sub-unit |  |
Clear Space
Give it some air. Room to breathe. Allowing some space around the logo helps it stand out amongst copy, images and other logos. And we want it to stand out.
At a minimum, allow room for two capital Es all the way around. This is, of course, in proportion to the size at which you use the logo.
Twice the cap height of the “E”
Logo Sizing
Put it out there. The logo doesn’t need to be small. Make sure they won’t have to squint to know it’s us. Plus, some methods of printing may not allow the logo to look it’s best at small sizes. Let’s use the Sub-brand Logo at 1-1/4” wide or larger.
Width measurement – from end to end
1-1/4”
Steer Clear of Incorrect Use of the Logo
Each of us has a part in maintaining our brand, including the treatment of our logo. Let’s use the official artwork. Logos that have been typed out, stretched or drawn, including the examples below, work against the brand we build.
Don’t typeset the logo. The logo is a custom drawn graphic.
Don’t stretch or distort the logo.
Don’t tilt the logo on an angle.
Don’t change the color of the logo.
Don’t violate the clear space of the primary logo.
Don’t use metallic gold with black.
Don’t use a one-color or grayscale logo within a colored box.
Don’t use the logo within body copy.