Brand Cheat Sheet: Alumni
We’re always thrilled when our alumni show their Valencia College pride. Here’s a quickstart guide for working with the Valencia College brand for alumni groups and individuals.
Start with the Primary Logo
When in doubt, use this logo. It’s how people recognize us and it unifies us as Valencia College. We’ll show you how to display this as an alumni-specific logo further down. For now, let’s go over proper use of our primary logo.
Still unsure? We’re happy to help.
We get it. It’s a lot of information to soak in. Reach out—that’s what we’re here for. It takes us all to maintain the brand our students know and love.
Keep ‘em separated:
Mind the clearspace. Just how much space we talkin’? Room for two capital E’s all
the way around.. 
Size matters:
Let’s make sure everyone can see it. If it’s under 1-1/4″, or you have to squint to read it, it’s too small.1-1/4”
Need it in one color?
We’ve got that, too. Make sure you use the file named "one-color." See a difference between the “A” and the “C”? Nice eye. The extra space makes it easier to read.
More Logos
Looking for other logos? Check out the Logos page.Alumni Mark
If space allows, an alumni mark can be added, with these conditions:
- Only the word “Alumni” can be used
- Alumni should be typeset using only a brand-approved font.
- Alumni font size should be no larger than the height of the logo, as used in the application.
- The word “Alumni” should have a clearspace of one E from the logo.
- Placement is preferred on two surfaces, i.e., logo on front of t-shirt, Alumni on back/sleeve.
Heart Mark
When using social media, you may prefer to use a heart mark instead of the alumni
mark. The heart mark can be used on your profile picture, as your profile picture
or at the end of posts.
- The Heart mark, when used with the logo, should have a minimum clearspace of two Es from the logo.
- Heart emojis used in lieu of the Hart Mark must be Valencia College red or yellow.
Choose Our Colors
Of all the colors, we picked two: Valencia College Red and Valencia College Yellow.
Well, there’s also black and some grays, too.
Valencia College Red |
Valencia College Yellow |
Valencia College Gray |
Get the Colors
Going from Photoshop to InDesign? These color palettes for Creative Cloud are sure to help.
Use the Fonts
The two official typefaces of Valencia College are Adobe Garamond Pro and Gotham.
Adobe Garamond Pro
Gotham
Gotham Condensed
Alternate Fonts
Don’t have the official fonts or the budget to license them? We’ve got some options
that are probably already on your computer. There are three alternate typefaces—Montserrat,
Arial and Palatino. These font families are cross-platform (Mac/PC) and should be
used anytime the official typefaces are not available or practical. This could include
correspondence on stationery, email writing, presentations and web pages. 
For more on alternate typefaces, visit the Typefaces page.
For more on alternate typefaces, visit the Typefaces page.Speak Our Voice
How does your club or org sound? If it’s anything like the college, it might sound:
- Authentic
- Encouraging
- Optimistic
- Progressive
Keep it Clear
Keep it clear and clean.
Keep It Legal
Intellectual property (IP) is something owned by someone through a patent, copyright
or trademark, including:
- Artwork
- Content
- Designs
- Images
- Names
It’s better to be safe than sorry. Double-check if you have permission to use that
photo, logo or artwork.
Before You Print/Send It Off, Check It Off
- Did I use the right logo?
- Did I allow for clearspace (2 Es all around)?
- Did I make it large enough?
- Did I use the right colors?
- Did I keep the language clear and clean?
- Did I get permission to use intellectual property?
- Did I use an approved typeface?